Identity Design
The main task was to create a modern look for an AI legal service that doesn't feel "cold" or robotic. The goal was to move away from generic tech designs and build a brand that feels both innovative and deeply trustworthy for legal professionals.
The objective was to design a clean logo and a full brand book that represent speed and smart data. This involved experimenting with geometric shapes to show how AI finds patterns and choosing a sharp, minimal font that reflects a fast and professional search experience.
The final identity uses a unique mark where the first letters are turned into clean geometric shapes, symbolizing digital data. With a sleek gradient and a consistent font system, the result is a memorable, high-tech brand that stands out in the legal industry.
