Visual Strategy
Developing a brand identity for a dual-purpose platform that combines a retail store with an expert advice service. The main task was to create a visual style that feels professional and trustworthy for parents while remaining playful and appealing to children across a wide age range.
The objective was to design a friendly and recognizable mascot that represents care and community. Key goals included creating a soft, warm color palette and selecting rounded, approachable typography to establish Mammy Club as an independent, welcoming service for both new and experienced parents.
The final logo features a friendly mascot designed in the shape of a maternity bag that also forms the letter "M." This clever symbol creates an instant connection with moms-to-be, representing both the "Mammy Club" name and the journey of motherhood. Combined with soft, rounded fonts and clear brand rules, the design makes the platform feel like a supportive and welcoming community for every parent.
